Spring is the natural time to refresh your marketing materials. Here's how to approach it efficiently and sustainably.
Spring — the start of Q2 — is one of the highest-activity periods in business. Trade shows, outdoor events and new product launches all drive demand for fresh marketing materials.
The spring print checklist
- Business cards — any details changed? Update now, not when you’ve run out mid-event.
- Brochures — still accurate? New services, awards or case studies warrant a reprint.
- Event materials — roll-up banners, exhibition stand graphics. Still in good condition?
- Outdoor signage — seasonal A-boards and window graphics. Replace anything weathered or outdated.
Sustainability in your refresh
A print refresh is the ideal moment to upgrade your eco specifications. If existing brochures are on standard stock, the reprint can specify FSC certified recycled. Each reprint is an opportunity.
Trade show planning
If you have trade shows in Q2, order print now. Exhibition print should be ordered at minimum four weeks before the event to allow for any reprints if there are issues.
Shop related products
All printed on FSC certified stocks by our verified eco supplier network.
Eco business cards, printed sustainably
FSC certified card, vegetable-based inks, UK printed. From £19.
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