Spring is one of the strongest periods for print marketing. Here is how to plan sustainable Q1 and Q2 campaigns.
Spring represents one of the most active periods for UK businesses — new financial years, fresh marketing budgets and customers who have emerged from the slower winter months. Print marketing in March to May has consistently strong response rates.
What works well as spring print
Direct mail sees higher engagement in spring when people are more active. Outdoor signage and POS benefits from higher footfall. Exhibition and event print peaks in April and May.
Planning your timeline
Allow 3-5 working days for standard turnaround, 7-10 days if you need proofing. March and April are busy periods for print suppliers — build lead time into your planning.
Sustainable choices for seasonal campaigns
Seasonal materials are often short-lived by design. This makes sustainability particularly important. Specify uncoated paper for recyclability, print only what will be distributed and avoid plastic lamination.
Shop related products
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