An increasing number of print suppliers claim carbon neutrality. Here is how to evaluate those claims.
Carbon-neutral print is a growing marketing category. But the claims vary enormously — and some amount to little more than greenwashing.
What carbon-neutral actually means
True carbon neutrality means total greenhouse gas emissions from a product are balanced by an equivalent amount removed from the atmosphere — typically through verified offset purchases.
Offsets: not all equal
Carbon offsets are only as good as the projects behind them. Verified Carbon Standard and Gold Standard are the most credible schemes. Unverified offsets, particularly tree-planting promises without monitoring, are much weaker.
The hierarchy of climate claims
Best: actual emission reductions through renewable energy and efficiency. Good: verified offsets for unavoidable residual emissions. Weak: unverified offsetting. Misleading: vague eco labels with no verifiable backing.
How to evaluate a claim
Ask for their carbon calculation methodology and offset verification documents. A credible supplier will provide both readily.
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