Sustainable print is not just for large companies. Here is a practical guide for small businesses.
There is a common misconception that sustainable print is expensive. In practice, the cost difference is often much smaller than buyers expect.
Where to start
Begin with your highest-volume print items. Switching a regular stationery order to recycled paper has more impact than a one-off premium brochure.
The spec changes that cost almost nothing extra
FSC certified paper typically adds less than 5%. Uncoated paper is usually the same price or less. Reducing quantity to what you actually need reduces both cost and waste.
What to look for in a supplier
Ask about FSC certification, vegetable-based inks, recycled stock availability and their waste policies. A good eco supplier answers these questions easily.
The business case beyond ethics
Eco print credentials resonate with clients. Including an FSC logo on your materials is a competitive differentiator that costs nothing once you have specified the right stock.
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