Freelance designers are often the decision-makers on print specification. Here's how to guide clients on eco options confidently.
As a freelance designer, you’re often the person clients trust most on print decisions. That’s a real opportunity to do something meaningful for the environment.
The conversation
Three questions cover most situations: “Do you have a preference for FSC certified paper? It adds nothing to the cost.” “Are you happy with no lamination? Uncoated stock is fully recyclable and suits the design well.” “Shall I specify vegetable-based inks? Most quality UK printers use them as standard.”
Building it into your process
Add an eco print checklist to your client briefing: FSC or recycled stock? Vegetable inks specified? Lamination necessary? Minimum viable quantity? UK-based supplier?
Trade accounts and margins
A trade account on printing.uk gives you 15% off all orders. Depending on your markup, this improves your margin or lets you pass savings to the client. Apply at printing.uk/trade-account/.
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