Clients are increasingly asking agencies about the environmental impact of their print projects. Here's how to lead that conversation and make eco print a competitive advantage.
Environmental credentials are no longer a nice-to-have for agencies — they’re increasingly a differentiator. Clients with their own sustainability commitments expect their agency partners to share them.
The conversation framework
When introducing eco print options, lead with value rather than virtue. Instead of “we should use recycled paper because it’s better for the environment,” try “we’ve specified FSC certified stock — it actually gives a better tactile quality and is something you can reference in your brand communications.”
The eco options to know
- FSC certified paper — the baseline for any eco claim
- Vegetable-based inks — lower VOC, biodegradable, same quality
- Recyclable lamination — aqueous coating instead of plastic laminate
- Post-consumer recycled stock — paper made from collected waste
- Carbon offset printing — verified offset schemes
Trade accounts
Agency and freelance accounts on printing.uk get 15% off all orders, priority quote matching and dedicated support. Apply for a trade account at printing.uk/trade-account/.
Shop related products
All printed on FSC certified stocks by our verified eco supplier network.
Trade accounts for agencies
Set up a trade account for client print — 15% discount, consolidated invoicing and project folders.
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