Agency and Trade

Print Buying for Events: A Practical Guide

Print Buying for Events: A Practical Guide

Event print is high-volume, often time-pressured and frequently wasteful. Here is a sustainable approach.

Events generate substantial print volumes — programmes, name badges, signage, menus, invitations. Much of it is used once and discarded. Here is how to approach event print with sustainability in mind.

Start by questioning what needs to be printed

Digital alternatives have improved significantly. Event apps replace printed programmes. QR codes replace printed menus. Pre-printed name badges can be replaced with on-demand registration printing.

For what must be printed

Specify FSC certified paper as standard. Brief suppliers in advance — last-minute event print leaves no time to specify eco requirements.

Quantity management

For conferences, order for 80% of registered attendees. Late cancellations and no-shows are consistent across almost all events. For consumables like menus, plan to reprint rather than over-order.

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