Creative agencies are increasingly expected to embed sustainability into their supply chains. Here is a practical guide.
Design and marketing agencies occupy a unique position in the print supply chain. You specify what gets printed, how much, on what substrate and to what finish. The sustainability of your clients print is largely determined by the choices you make.
Embedding sustainability into briefing
The easiest approach is to make sustainable print your default. Specify FSC certified paper, vegetable inks and no plastic lamination as standard unless there is a specific reason not to. Most clients will not object — many will be impressed.
The credentials clients care about
FSC certification resonates most with procurement teams. ISO 14001 matters for clients with supply chain reporting requirements.
Managing the cost conversation
The premium for sustainable print is typically 3-8% on paper costs — often less than 1-2% of total project cost. Most clients can absorb this or are happy to pay when the rationale is clear.
Shop related products
All printed on FSC certified stocks by our verified eco supplier network.
Trade accounts for agencies
Set up a trade account for client print — 15% discount, consolidated invoicing and project folders.
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